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July 13, 2015

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In February, Waterborne rolled out a new website that was in the works for about a year. We’ve received many compliments regarding the visual appeal, ease of navigation and more comprehensive nature of the site.

Our website was last updated five years ago and was in need of a makeover. So we hired an outstanding firm from Richmond, VA, circle S studios, to assist us. They began this journey by interviewing some of our clients to assess how we were perceived and valued by them. We were very happy to see the positive feedback and learned that our clients generally see us as an extension of their research and development teams. We also learned our clients don’t necessarily understand the full range of expertise represented in the company and the variety of work we do. So, we listened and worked with circle S to better describe and represent the range of work in our established markets (crop protection, for example) as well as emerging market areas (veterinary pharmaceuticals or personal care products, for example) on our new website.

Our clients also suggested we include more information about the backgrounds of our key staff who they often work with. For the first time in our 23 years of business we have included photos and short bios to introduce our senior leadership team on our website. We hope that our clients, those that have been with us since we opened our door, as well as those who are relatively new, appreciate learning more about some of the very talented staff working at Waterborne. We sincerely hope you’ll spend a little time perusing our new website and perhaps learn something new about our company and the range of exciting work we are engaged in. Please provide any feedback on the website, including suggestions to improve it further, to our Marketing Specialist, Casey Wisch, at wischc@waterborne-env.com. Finally, many thanks to our clients who trust us to collaborate with you on the often challenging projects you confront day-in, day-out. We sincerely appreciate the work and opportunity to help you to solve some of your most complex issues. — Pat & Marty